In the UAE, where cosmopolitanism is prevailing, luxury jewellery is more than mere decoration; it is a carefully tailored extension of the self. From sun-drenched desert to satin-gloved soirées, diamond jewellery in the UAE adapts with signature elegance.
At Diamonds By Pelvi, we design bespoke diamond jewellery and signature collections marked by simple sophistication and a story to tell. For your ultimate guide to jewellery categories, complete with matching pieces from DBP, we took a look at recent trends among buyers in the UAE, touching on sustainability, personalisation, and bold innovation.
Let’s dive into a list of popular diamond jewellery among UAE luxury buyers.
Top Diamond Jewellry Trends in the UAE
The Art of the Statement: Jewellery That Speaks Volumes
Statement jewellery is having its moment across the UAE, mostly bold cuffs, stacked necklaces, and oversized earrings are stealing the spotlight at weddings and galas alike. Consider chandelier earrings that graze the neckline, pear-cut drops that move like poetry, and cuffs that give off understated command.
DBP Pick: From The Infinite Love collection, pieces like Amelia, featuring layered oval diamonds and delicate pear‑shaped drops. It embodies dramatic romance with timeless sentiments. This level of refined finish fits perfectly in the statement jewellery category.
Quiet Luxury, Layered: The New Minimalist Mood
While bold styles make headlines, many buyers are leaning into minimalist elegance that is ideal for layering. Like; fine bands, delicate chokers, and whisper-thin pendants. “UAE shoppers are gravitating towards stackable rings, with modular pendants, and mixed metals that layer style with versatility.”
DBP Pick: The Paris Classic Tennis Bracelet from the timeless chic collection is sleek yet striking, offers minimalist sophistication made with a singular diamond shape, ideal for both standalone wear or layering.
Custom, Curated, Yours: The New Age of Personalisation
Jewellery does not only reflect personal stories or milestones but it is a key motivator. Both locals and expatriates in the UAE increasingly demand bespoke designs: birthstone pendants, engraved rings, and custom engagement rings are especially popular.
DBP Pick: The Infinite Love collection carries emotional personalisation and symbolism. DBP pieces like Grace allow customisation in setting, shape, and story. It is ideal for clients who seek custom diamond jewellery.
Sustainable Elegance: Lab‑Grown & Ethical Designs
Sustainability is an expectation not a statement. Eco-conscious buyers are increasing in the UAE who are turning toward lab-grown diamonds and recycled soured metals, favouring designs that align with luxury and eco-conscious values.
DBP Real Match: While Diamonds by Pelvi specialises in natural diamonds and expresses its vision of conscious luxury through its sister brand, Lab Jewel Nation, which specialises in lab-grown diamond jewellery.
Emerging Shapes: Elongated & Asymmetric Cuts
In 2025, shape preferences are evolving as radiant, oval , pear, and marquise cuts grow in popularity. In the UAE, buyers particularly gravitate toward pear and emerald shapes.
DBP Pick: The Napoli Classico from Diamonds by Pelvi embodies timeless elegance with a sleek, Italian-inspired design. Crafted with high-quality diamonds and fine gold, it reflects sophistication and classic charm.
UAE’s Diamond Jewellery Market: What Locals Are Really Buying
The UAE is becoming the fastest-growing diamond jewellery market in the Middle East, with its jewellery valued at USD 8.34 billion in 2023 and is expected to experience strong growth, projecting a CAGR of 6.84% through 2029. (Source: TechSci Research)
This growth is fuelled by a shift in consumer values, growing preference for bespoke pieces, and the rising appeal of diamonds over traditional gold. This transition reflects evolving values.
Rings Lead, Earrings Surge
In 2024, rings held the largest revenue share in the UAE jewellery market, representing approximately 37.4% of total sales while earrings emerged as one of the fastest-growing product categories. Source: express-press-release.net)
Diamonds Take Centre Stage, As Gold Prices Rise
In 2024, demand for 22-karat gold jewellery saw a noticeable decline in the UAE, so luxury buyers are gravitating toward more contemporary expressions especially diamond jewellery including lab-grown diamonds.
Buyers are reshaping their preferences by the rising cost of gold and the growing awareness of sustainable alternatives. (Source: Reuters.com)
Gen Z & Millennials Drive Minimalism and Personalisation
Younger luxury consumers in the UAE especially Gen Z and millennials are prefering minimalism; lightweight jewellery. Think stackable rings and necklaces in white gold, platinum, and rose gold replacing traditional yellow gold for everyday luxury wear.
Most buyers have a growing appetite for jewellery that feels intimate, personal, and expressive. These are the modern heirlooms as each piece designs a unique story to be worn close. (Source : Retail Jeweller ME, Reuters).
Bridal Collections Like Infinite Love Are Winning Hearts
The Infinite Love collection at Diamonds by Pelvi is popular among modern couples and fashion-forward brides. Each piece blends romance with refined design of elegance, offering timeless choice for engagements, weddings, and important life milestones.
Summary
UAE locals are redefining their connection to luxury jewellery, thinking beyond tradition, heavy gold to embrace diamonds that speak to ethical elegance, personal expression, and sophistication. Diamonds by Pelvi offers the perfect balance of refined minimalism, bespoke artistry, and refined craftsmanship
